Corporate Branding

Establish Your Identity

Got a small business? Maybe you’re just starting out and need to establish your identity. Or perhaps you’ve been at it for a long time and need a new look. Let me set the foundation for your company by giving it the identity you desire. Professional collateral and consistent branding is the quickest way to establish yourself in the community as “THE GUYS” for whatever it is you do. Your brand is more than just your logo. Looks is just part of the equation. Another part is personality. Customers need to be able to get a sense of your “business’ personality” when they look at your brand. Let me help you establish who you are or who you want to be. You can find some examples of corporate branding services below and be sure to check out my portfolio for more.

Logo Design

Your logo is one of the first things that identify you and your company. Your logo should be a symbol of your brand. In a glimpse, your clients can get a feel for what kind of business you are, what you do, who’s your demographic, and what your overall personality is like. Let me help you introduce yourself  by giving you the great logo you deserve.

Collateral

A lot of times, a business will have collateral; things like business cards, stationary, envelopes, pamphlets, etc. These things are an extension of your identity and should have a cohesive look and feel that strengthens the brand as a whole. You wouldn’t have a smiley face logo on your business card and then a skull and bones on your pamphlet would you? Let me make your collateral work for you, not against you.

Style Guides

As a freelance designer, I can’t always be there with you 24/7. I can try, but it’s very unrealistic. If I’m the only one making your collateral and suddenly something happens to me, what do you do? With a style guide, I show and tell you exactly how your collateral should be designed. I tell you what colors you can use, where to use them, how big the header font should be in comparison to the body copy, etc. That way, if something were to happen, or you decided to bring in another designer, you will be able to pick up and continue on your own.