Motion Graphics

Putting Your Ideas In Motion

What are motion graphics you might ask? Well… it’s graphics, in motion! Graphic design is great, it can make things look cool and nice but it doesn’t move. Motion graphics are a way to bring life to your graphics. Motion graphics are almost everywhere these days. It’s impossible to turn on the T.V. and not see some animated logo or fly out text of some kind. With attention spans dropping more and more, you need something constantly changing to capture your audience. That’s where motion graphics come into play. Let me get your graphics movin’! Learn about some examples below and be sure to check out my portfolio for more.

Object Animation

Motion graphics is primarily used to make graphics move and be more lively. You could show a picture of the earth sitting still and not doing anything, or you could  have it spinning and have the sun shinning from behind it. It makes things much more interesting. The human eye is keen on noticing very slight changes – it’s a survival trait inherited from early man. So the minute something moves in your design, it draws the viewers eye to it. This is great for making information stand out.

Animated Bumper

A bumper is usually a short intro/outro animation that leads or follows a video segment respectively. You’ve probably seen them before. When your favorite T.V. station shows a little animation with their logo before returning back to your program. Or when you see a company logo by itself at the end of a car commercial. Bumpers are everywhere, you don’t have to look hard for them. They’re a great way to say, “Brought to you by” without actually having to say it.

Lower Thirds

“Lower Thirds” refers to the little name call-outs you see when someone is being interviewed or is talking on camera and their name shows up at the bottom of the screen. This is another basic use of motion graphics. Nothing too fancy, just maybe a slide in or a fade out and it makes the interview slightly more bearable. Plus, it gives the viewer information about the speaker without having to break the interview.